Senior Product Manager



New York, NY, USA
Posted on Tuesday, May 14, 2024
About the Company

Chicory believes in the power of recipes to inspire consumers and drive commerce. As the leading contextual commerce advertising platform, we transform recipe content into commerce media. Our platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory's contextual advertising and shoppable recipe solutions can be found on 5,200+ websites and food blogs, including the Food Network, Delish and LandOLakes.com. Sites enabled with our technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 60+ leading retailers.

Recognized as a 2022 Top 50 Best Small Companies to Work For by BuiltIn NYC and as a 2022 Fastest-Growing Private Company in America by Inc. 5000, we believe that what sets Chicory apart is our diverse experiences and skillsets coupled with our shared values. Learn more at www.chicory.co.

About the Role

As our Senior Product Manager, you'll lead the strategic development of our digital advertising solutions, implementing product strategies that enhance the user experience, drive revenue growth, and revolutionize the way consumers interact with food content. If you have a deep understanding of the adtech space and a passion for translating user needs into innovative solutions, we would love to hear from you!


  • Lead the product development process from concept to launch, ensuring the timely and high-quality delivery of features
  • Drive innovation in our product offerings, ensuring they remain competitive and aligned with market demands
  • Collaborate closely with cross-functional teams, like Marketing, Sales, and Engineering, to define product vision, prioritize features, and deliver solutions that exceed customer expectations
  • Plan and coordinate product releases with Marketing, including conducting release readiness reviews, managing dependencies, and communicating updates to key stakeholders
  • Define and track key product metrics and KPIs to measure the success and impact of new features; use data to drive product optimization and iteration
  • Be a Product champion by effectively communicating the value proposition, features, and benefits of the products, with the goal of driving awareness, adoption, and loyalty
  • Own the adtech side of the business and serve as the expert on Chicory’s media ecosystem and strategy, along with industry best practices, emerging technologies, and competitive landscape
  • Provide product strategy recommendations to the Director of Product and senior leadership
  • Keep up with emerging technologies like AI and machine learning in ad targeting and personalization, as well as trends like the shift towards mobile advertising and the decline of third-party cookies
  • Build upon team and company culture and act as a champion of the Chicory Principles


  • Must have an understanding of the various components of the adtech ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and DMPs
  • Must have a thorough knowledge of programmatic buying, selling, and real-time bidding, including understanding how automated systems are used for buying and selling ad inventory
  • Must be proficient in data analytics to measure ad performance and user engagement like click-through rates, conversion rates, cost per click, cost per acquisition, and return on ad spend
  • Must have experience leading all aspects of the product development process from ideation to delivery
  • Knowledge of privacy laws and regulations such as the General Data Protection Regulation and California Consumer Privacy Act, and how they impact adtech practices
  • Understanding of common types of ad fraud (like click fraud, impression fraud) and the tools and techniques used to detect and prevent them
  • Understanding of software development processes, technologies, and methodologies, enabling effective collaboration with the development team and informed decision-making regarding product architecture and implementation
  • Strong project management skills with the ability to prioritize tasks, manage timelines and resources, and drive projects to successful completion
  • Excellent communication and presentation skills, both written and verbal, with the ability to articulate complex ideas and technical concepts clearly and effectively to both technical and non-technical audiences
  • Strong analytical and problem-solving skills, with the ability to identify root causes of issues, develop creative solutions, and make data-driven decisions to drive product innovation and improvement

The base salary range for this position is $125,000 - $160,000 annually.
Location: New York/Hybrid or Remote

Benefits & Perks

Focusing on your health and wellbeing:

  • Comprehensive healthcare benefits, including dental + vision plans
  • Flexible paid time off policy for vacation, sick days, mental health days, and more!
  • 14 paid holidays + flexibility to take paid time off for any other holidays you observe
  • Employer-paid membership to One Medical
  • Free ClassPass membership

Creating a culture in which you can thrive:

  • Annual learning & development stipend
  • Flexible remote and hybrid work style arrangements
  • Fun and friendly office in NYC stocked with free snacks
  • Virtual and in-person outings and fun activities with our amazing team
  • Dog-friendly workplace

Supporting you financially:

  • Competitive compensation package, including base salary + stock options
  • Flexible Spending Account (FSA) + Health Spending Account (HSA)
  • 401k retirement plan
  • Commuter benefits
  • Discounted pet insurance through Spot Pet Insurance

Our Philosophy

At Chicory, we know that we are strongest when every person is valued, respected and treated with dignity. We actively put aside assumptions and judgment and work to make space for all points of view. We do serious work but don’t take ourselves too seriously. We consider our playful spirit a competitive advantage to building better relationships and finding the smartest solutions. We produce the best results by hiring smart people and giving them the space, safety and the resources to do their work. We are building a company people love working with and working at.

Our Commitment Statement to Diversity, Equity, Inclusion, & Belonging

At Chicory, diversity, equity, inclusion, and belonging are key ingredients in our recipe for success. Our diverse experiences, backgrounds, identities, and ways of thinking elevate the level at which we operate; this allows us to innovate in old-school industries by looking not at how things have been done, but how they should be done. We are building a workplace built on merit and equity where every one of us has a voice at the table.

Our Values

  • Operate with Empathy
  • Embrace Individuality
  • ​Make Chicory Fun!

Our Principles

  • Be Good People: We bring the best out of each other by being good to each other. We operate with empathy, respect and integrity. We balance confidence with humility. We believe we can build a great company and have fun doing it.
  • Seek to Understand: Leaders seek first to understand, then to be understood. Instead of
  • demanding things of others, or throwing orders around, we ask probing questions to understand where others are coming from. Leaders are collaborative and strive to solve problems together.
  • Own It: Leaders are owners. They take full responsibility for their areas of the business. They actively seek out ways to make improvements and create efficiencies. They catch and fix issues before they are pointed out to them. They don’t take the role of bystander. They take pride in the work that they do.
  • Bias for Action: Time will always be the limiting factor and indecision stifles progress. Most decisions are reversible. Leaders act today instead of waiting until tomorrow. The biggest mistake we can make is to be afraid of making mistakes.
  • Separate Your Ego From Your Position: Great leaders actively seek out reality and are willing to change their stance. They promote positive conflict and let the best decisions come to light, even if it may cause them pain. They can admit when they are wrong and commit wholeheartedly to decisions once they are made. They fight for the greater good of the company, not themselves.
  • Hold High Standards: The quality of products, services and processes determines the speed at which we can operate. Leaders set high standards for themselves and their teams. They hold these standards with conviction and actively communicate when they are not being met.
  • Have a Beginner’s Mind: Just because something has been done a certain way doesn’t mean it’s the best way. We actively take moments out of our day to reflect on the past, present and future. This allows us to look at each challenge with a fresh perspective and welcome viewpoints that challenge the status quo.
  • Be Deliberate: Great leaders are intentional with their words and actions. We are direct. We avoid overcomplication. We strive to accomplish more with less.
  • Expand Your Knowledge: Leaders have a deep understanding of the business and the industry we operate in. They know how their skills impact their role, how their role impacts the business and how the business impacts the industry. They take time to read the world to anticipate the future. They are always improving themselves and those around them.