VP of Business Development, Custody



Sales & Business Development
San Francisco, CA, USA
Posted on Saturday, May 11, 2024

At Forge (NYSE: FRGE), we know our team is our greatest asset. As technology innovators in the private market, our vision is to deliver a richer future for everyone. We live that vision through our values of being bold, humble and accountable. We experience the value that our vision brings to the world every day, helping the teams behind the greatest innovations of our generation, from space travel to planet-saving, plant-based nutrition and more.

Our mission is to empower more people to exercise ownership in the world’s leading private companies via a world-class technology platform with access to the largest network of buyers and sellers in the world. With liquidity solutions, exclusive data and insights, a custody offering, and a vibrant marketplace, Forge’s goal is to build the best-in-class technology infrastructure to power a global private market that is transparent, accessible and seamless for companies, their employees and investors. Through Forge, employees can sell their private shares, employers can reward shareholders with pre-IPO liquidity and individual and institutional investors can participate in private unicorn growth.

Forge's differentiated global marketplace addresses rising demand among individual and institutional investors for exposure to private company stocks and it is building a growing network effect with defensible competitive advantages. The Forge marketplace has over 440,000 registered users and private shares have traded in more than 500 companies since inception, representing over $12 billion in volume across over 21,000+ transactions.

Our ability to offer these powerful financial solutions has generated incredible interest from investors, demand from customers, and a need to grow our team to meet the needs of more companies, teams and innovators in this way. You can learn more about Forge in the following video: “The private market future starts now”.

The Role:

Reporting to the EVP, Custody, the role of VP of Business Development, Custody will be a key player on the Custody team, helping to drive pipeline development and revenue within Forge’s Custody organization. Acting as the lead salesperson, the individual in this role will put in place and manage processes to drive partner, account, and revenue acquisition within the Custody organization.

Working across multiple levels, the VP of Business Development, Custody will help to align the execution of tactical programs and revenue objectives with Forge Custody’s overall revenue strategy. They will partner successfully with stakeholders across the Custody team to ensure that the appropriate frameworks are in place to propel and support revenue objectives. They will also develop and build a pipeline and close deals to onboard new asset sponsors, wealth managers and other channels onto the Forge Open Platform.

The ideal candidate will have experience collaborating with cross-functional teams, take a data-driven approach to measuring success, be adept at reporting on key metrics and align with Forge’s values of being bold, humble, and accountable.

Location: Hybrid from our SF Bay Area, CA office or our NYC, NY office.


As the VP of Business Development, you will be instrumental in driving revenue growth and expanding our market presence. Your responsibilities will include:

  • Sales Strategy: Develop and implement effective sales strategies to achieve and exceed revenue targets, collaborating with cross-functional teams.
  • Client Acquisition: Drive client acquisition efforts through targeted business development initiatives, leveraging market insights and industry trends.
  • Relationship Building: Foster and maintain strong relationships with clients, key partners, and stakeholders to enhance our market position.
  • Team Leadership: Build and lead a high-performance sales organization, providing guidance, coaching, and support to ensure individual and collective success.
  • Sales Training: Develop and implement training programs to continuously elevate the skills and performance of the sales organization.
  • Metrics and Reporting: Establish key performance indicators (KPIs) and metrics to monitor and report on sales performance, adjusting strategies as needed.
  • Market Expansion: Identify new market opportunities and collaborate with marketing to develop effective campaigns that drive lead generation.


  • 10 years of proven experience in sales and sales leadership within the financial services sector
  • 5-7 years with a focus on alternative investments, Self-Directed IRAs, custody, or related fields
  • Demonstrated success in achieving and exceeding sales targets as an individual and leader
  • Strong leadership and team management skills

Nice to have:

  • Experience at growth stage startups.
  • Personal affinity with Forge’s place as an enabler and innovator in the private market, helping companies succeed in changing the world for the better.

For residents of San Francisco/Bay Area, CA or New York, NY the annual salary range for this role is $190,000 - $210,000 + annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, performance, annual bonus, and other factors.

Forge implements a mandatory COVID-19 Vaccination Policy, which applies to all employees. All employees covered by this policy are required to be fully vaccinated as a term and condition of employment at Forge. Employees are considered fully vaccinated two weeks after completing primary vaccination with a COVID-19 vaccine, with, if applicable, at least the minimum recommended interval between doses. Employees must provide truthful and accurate information about their COVID-19 vaccination status, and, if applicable, their testing results as of the first date of their employment.

Employees may request an exception from this mandatory vaccination policy if the vaccine is medically contraindicated for them or medical necessity requires a delay in vaccination. Employees also may be legally entitled to a reasonable accommodation if they cannot be vaccinated because of a disability, or if the provisions in this policy for vaccination conflict with a sincerely held religious belief, practice, or observance. All such requests will be handled in accordance with applicable laws and regulations.

Forge is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.