Sr. Local Performance Marketing Specialist



Marketing & Communications
Canada · Remote
Posted on Thursday, June 27, 2024

Sr. Local Performance Marketing Specialist

Are you looking for a place where you can bring your passion for local marketing programs, and their effectiveness in driving overall sales and customer growth for franchise owners?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Sr. Local Performance Marketing Specialist on the Local Performance Marketing team, a typical day for you will include:

Integrated marketing plan tracking and coaching recommendations to franchise owners

  • Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
  • Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
  • Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
  • Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
  • Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Bring your skills and be inspired to achieve success.

(Required qualifications)

  • Experience:
    • 5+ years marketing experience ideally within a franchise service or retail industry
    • 5+ years’ experience with digital marketing, highly analytical and data-driven
  • Skills:
    • Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
    • Possess excellent diplomatic skills and relationship building qualities
    • Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
  • Education:
    • Four-year college degree in Marketing or related field
  • Schedule / in-office requirements: Hybrid or fully remote

Bring your goals and be enabled to reach them.

  • Competitive Pay: Commensurate with experience
  • Schedule: Full-time, Monday - Friday
  • Benefits: Check out our benefits offerings here:
  • Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Not the right opportunity for you?
Share this job with a friend and follow us on LinkedIn for future opportunity updates.