Digital Media Manager

Are you looking for a place where you can bring your expertise in digital media and lead implementation of consumer-facing digital media campaigns for both Neighborly and Neighborly’s brands?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Digital Media Manager on the Digital Marketing team, a typical day for you will include:

• Developing and maintaining digital media programs that drive revenue for Neighborly’s brands, with a focus on optimizing lead performance and meeting KPI targets.
• Working alongside the Digital Media Director to develop and implement paid media strategies including paid search, display, paid social advertising, and other digital ad tactics.
• Leveraging Neighborly’s customer data platform (CDP) in conjunction with agency and internal subject matter experts to leverage 1st party data for efficient campaigns.
• Serving as point-of-contact for agency media buyers and analysts, and working collaboratively to design and disseminate robust reporting on a regular cadence.
• Identifying opportunities for campaign improvement regularly, including managing A/B tests.
• Submitting and managing creative requests as they relate to digital media.
• Reviewing and editing creative copy, analyzing website performance metrics, and optimizing campaigns.
• Collaborating with the Digital Media Director to educate internal stakeholders and franchisees on areas of paid media through webinars, tutorials and other documentation.
• Partnering with internal brand teams to ensure that digital creative is in accordance with brand standards.
• Staying abreast of both current digital marketing trends and new technology.
• Proactively monitoring competitor activities.
• Performing other projects and duties as assigned.

Bring your skills and be inspired to achieve success.

• Experience:
  • 5-7 years of experience in digital marketing; previous agency experience or direct-brand experience in franchising or retail a plus
  • Deep knowledge of Google Ads, specifically PPC/paid search
  • Experience with web analytics tools and digital platforms including, but not limited to, Google Ads, Adobe Analytics, Google Analytics, Google Tag Manager, and social media tools.
• Skills:
  • Proficiency in MS Office - especially Excel and PowerPoint.
  • Excellent communication skills (written and verbal) and attention to detail.
  • Highly organized with strong project management skills.
  • Ability to work independently in a fast-paced environment.
• Education:
  • Bachelor's degree or equivalent in Marketing or related field.
• Schedule / in-office requirements:
  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
  • Our office locations are at:
  • 500 E John Carpenter Fwy, Irving, Tx
  • 1010 N University Parks Drive, Waco, Tx

Bring your goals and be enabled to reach them.

• Competitive Pay: Commensurate with experience
• Schedule: Full-time, Monday - Friday
• Benefits: Check out our benefits offerings here:
• Neighborly Benefits (flimp.live)
• Financial Benefits: Equity and bonus opportunities

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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