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Head of Uber Advertising, Taiwan

Uber

Uber

Marketing & Communications
Taipei City, Taiwan
Posted on Tuesday, April 4, 2023
#GreatMindsDon’tThinkAlike At Uber, we take pride in our diversity and working environment that sees you as more than just a person that can do the job, but a unique individual that can level up our organization with a perspective only you can offer. Uber provides a truly open culture that encourages all to voice their thoughts. About The TeamUber Advertising’s vision is to offer the most marketplace-centric advertising to connect Uber's platform users (eaters, riders, and earners) with advertisers. Uber Advertising’s platform brings together its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for Uber users.We are building a new Uber Advertising division to spearhead the growth of its advertising business. By building a dedicated advertising organization and a suite of advertising products, Uber Advertising will enable merchants and brands to reach and convert its highly engaged user base across its Mobility and Delivery platforms in 32 markets. About The RoleAs Head of Uber Advertising Sales, Taiwan, you will build a world class sales and account management organization that will drive advertising revenue across Delivery and Mobility and accelerate Uber’s bottom line. You will also lead the strategic direction, scaling and implementation of Uber’s Taiwan Ads Sales business.To meet the needs of our ambitions, you will be required to build the team from the ground up by attracting and developing diverse Ads Sales and Account Management talent. You will partner with regional and local leadership to align on sales structure, revenue targets and KPIs as well as collaborating with our existing Delivery Account Management organization to ensure your team is delivering on merchant needs and exceeding Uber’s revenue targets.You will be responsible for building and growing advertising relationships with our restaurant merchants, non-endemic advertisers, and agencies. You’ll also be the external and internal spokesperson of Uber Ads in Taiwan.Based on a deep understanding of advertisers’ needs, you will drive revenue by demonstrating the value that our Ads platform will bring to advertisers.Working cross-functionally, you will help inform the product and engineering roadmap by articulating market specific product needs across Uber Ads surfaces and formats to ensure we’re building a best-in-class customer and advertiser experience. To be effective, you will need to build close relationships and tight alignment with: operations, sales, strategy, business development, product & engineering, finance, legal, & customer support to name a few. In This Role, You Will
  • Build and develop a high-performing and diverse sales and account management organization responsible for delivering advertising revenue across Uber Ads surfaces
  • Act as spokesperson for Uber Advertising with PR and IR
  • Develop and implement an ads sales strategy that enables teams to exceed revenue targets
  • Partner with regional and local leadership to align on sales structure, revenue targets and critical metrics
  • Develop marketing and comms plan: Work with Product Marketing and Comms to develop scalable sales collateral, B2B marketing and PR plan
  • Collaborate with Ads Platform, Product Eng and Product Ops teams to inform ads surfaces/inventory, formats, targeting and pricing needed to enable advertisers to engage audiences across advertiser goals of awareness, trial and conversion
  • Collaborate with functions and lines of business to deliver on the revenue targets
The Experience You’ll Bring
  • Functional Experience
  • 12+ years of advertising experience - preferably in an Ads platform within a marketplace business or mobile app
  • Experience leading an Ad sales team
  • Ideally, a combination of working in complex matrix organizations and dynamic smaller ventures
  • Track record of building and managing a multi-million dollar advertising business
  • Leadership and Management
  • Demonstrates a primary concern around leading and inspiring others, working through the team to achieve business goals
  • Collaborates and openly debates with the team to handle projects, solve problems, discuss challenging issues, or learn more about critical issues as a group
  • Delegates roles thoughtfully to free self to work at a more strategic level
  • Hustler mindset, willing to embrace the grind, overcome adversity and play to win for the people we serve, seizing opportunity to push the envelope
  • A team player by nature, the Head of Uber Advertising Sales, Taiwan will have genuine give-and-take approach to problem solving, acting as a true peer and partner to the business and all other relevant stakeholders across the organization
  • Credibility and gravitas to garner the respect of others in the business
  • Committed to attracting and retaining the brightest minds, fostering a passion for excellence
  • Characteristics
  • Embodies and promotes the values of Uber
  • A strong communicator comfortable at ease both in the front lines and in the boardroom
  • Ability to work within ambiguity
  • Able to see the forest and the trees, knowing the details that matter
  • Willingness to roll up your sleeves and help build a new, successful organization within Uber
Unsure if this role is the right fit for you?We encourage you to review the details of the job role and imagine how you can impact not only our organization but the world using your unique talents. We reimagine the way the world moves for the better. Even if you do not fit all of the criteria for the role, we welcome you to apply to explore opportunities within Uber.Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.