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Marketing Operations Analyst

Well Health

Well Health

Marketing & Communications, IT, Sales & Business Development, Operations
Santa Barbara, CA, USA
Posted on Tuesday, July 9, 2024
ABOUT ARTERA
Our Mission: Make healthcare #1 in customer service.
What We Deliver: Artera (formerly WELL Health®) is the patient communication platform that delivers happier staff, healthier patients, and more profitable organizations. We enable two-way conversations between patients and their healthcare teams through secure, multilingual messaging across multiple channels – including text, email, and telephone. By unifying disjointed touchpoints into a single, intuitive channel, Artera fuels connected patient experiences and empowers organizations to deliver the best customer service imaginable.
Our Impact: Artera helps 500+ healthcare providers facilitate more than 1 billion messages for 40+ million patients annually.
Our award-winning culture: Since founding in 2015, Artera has consistently been recognized for its innovative technology, business growth, and named a top place to work. Examples of these accolades include: Inc. 5000 Fastest Growing Private Companies (2020, 2021, 2022, 2023); Deloitte Technology Fast 500 (2021, 2022, 2023); Built In Best Companies to Work For (2021, 2022, 2023, 2024). Artera has also been recognized by Forbes as one of “America’s Best Startup Employers,” Newsweek as one of the “World’s Best Digital Health Companies,” and named one of the top “44 Startups to Bet your Career on in 2024” by Business Insider.
Artera’s Revenue Operations team is looking for a Marketing Operations Analyst to be responsible for analyzing and optimizing our marketing tools, technology integrations, processes, systems, data, and insights. As a core member of the RevOps team, this role will support the Marketing & Communications team by providing insights and recommendations to improve campaign performance, drive revenue growth, and enhance customer engagement.
We are looking for candidates with a strong analytical background, experience with the marketing tech stack and building marketing attribution models. Additionally, strong candidates will have a deep understanding of B2B SaaS marketing and/or healthcare technology marketing. You are right for this role if you have excellent relationship-building skills, are a strategic problem solver, and have excellent communication and data visualization skills. The right person for this role relishes working in a fast-paced, curious, and team-focused environment.
This role reports to the Head of Revenue Operations and maintains a close partnership with the Head of Marketing & Communications.

Responsibilities

  • Data Analysis & Reporting:
  • Analyze marketing data to provide actionable insights and recommendations.
  • Create and maintain dashboards to track performance metrics.
  • Monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and campaign-based reporting.
  • Build a marketing attribution model showing multi-touch marketing efforts and channel performance analysis.
  • Optimization & Refinement:
  • Refine and optimize the existing tech stack for tracking marketing performance, working with Salesforce, Pardot, 6sense, and UserGems.
  • Implement and maintain lead scoring, nurturing, and segmentation processes.
  • Ensure data integrity and integration between marketing and CRM systems.
  • Process Improvement & Sharing:
  • As part of the marketing attribution model, include real-time recommendations for optimization of marketing channels and campaign improvements to enhance marketing effectiveness.
  • Develop and document standard operating procedures (SOPs) for marketing operations.
  • Provide support and training to team members on marketing tools and processes.
  • Develop creative technical solutions and share knowledge with teammates.
  • Ensure compliance with data privacy regulations and industry best practices.

Requirements

  • 3-6 years of relevant experience
  • Experience working in SaaS and/or healthcare technology
  • Proven experience building and maintaining a multi-touch marketing attribution model
  • Expert in Salesforce (Admin certification preferred)
  • Strong data storytelling abilities, and skilled at data visualization
  • Demonstrated ability for finding insights in a modern marketing environment
  • Deeply collaborative, curious, and entrepreneurial with the ability to establish processes from scratch, gain buy-in from cross-functional teams, and drive processes forward

Bonus

  • Experienced with Pardot, 6sense, ZoomInfo, Asana, Jira, and G-Suite
  • Experience working for a B2B MarComms or SalesOps product

Our Expectations

  • Within 30 days you will…
  • Meet your key stakeholders
  • Start to learn our setup and business processes
  • Become familiar with our tech stack
  • Within 60 days you will…
  • Start to run analytics based off of current infrastructure
  • Identify gaps and design a plan to address gaps
  • Fully understand our setup and business processes
  • Within 90 days you will…
  • Begin executing plans
  • Develop a minimum viable marketing attribution model
  • Begin to extract insights from the data
  • Write SOPs for newly developed tools and processes
LOCATION
Artera values in-person collaboration and is currently hiring in the following US cities: Santa Barbara, Los Angeles, San Francisco/Bay Area, Kansas City, and Philadelphia (Wayne).
Artera HQ is in Santa Barbara, CA, and we have an additional US office located in Philadelphia (Wayne), PA. If you live in the Santa Barbara or Philadelphia area, your role will be hybrid and you will be required to work out of your designated office location 3 days a week, unless otherwise noted in the job requirements.
If you live in Los Angeles, San Francisco/Bay Area, or Kansas City, your role will be remote to start. As our team continues to grow in these cities, Artera will be considering opening offices in these locations. Once that happens, you will be required to work out of your designated office location 3 days a week, unless otherwise noted in the job requirements.
WORKING AT ARTERA
Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more!
Career development - Manager development cohorts, employee development funds
Generous time off - Company holidays, Winter & Summer break, and flexible time off
Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join.
Committed to Diversity, Equity, and Inclusion
Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. Artera is committed to leveling the playing field, and we encourage you to apply for positions even if you do not meet 100% of the criteria. We would love to connect with you and see if you would be a great fit for our role!
We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind.
DATA PRIVACY
Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.